Sunday, 11 April 2010

That awful slogan

I feel a bit churlish bringing this up now as we seem to have been playing a blinder recently but I'm still bugged by THAT slogan.

When I first got the email two months ago from the Director of Election Communications revealing the new slogan and branding I though it was some kind of joke. And when we were asked to use it as "widely as possible in campaign material and elsewhere", my immediate response was "not if I've got anything to do with it". I had a look around LibDemBlogs but didn't see the anger/disappointment I expected to see. Indeed some seemed to actively like it. (Update: But I did find it later in the comments of this LDV piece)

My opinion on the subject hasn't mellowed since. It's just awful and worse, it undermines our excellent labservative campaign (I'm waiting for the "Don't vote LibDem, they'll only change things" poster!). It's more difficult to complain that the other two are the same and we are different when we have an equally vacuous slogan. It looks like the branding on a cereal box!

 Our New Slogan

A Cereal Box

Having said that every other campaign thought I was too lazy to commit to a blogpost seems to have been implemented as if by magic, so it looks like this may have been an early misstep (like having no party insignia behind Nick's conference speech in the close-ups used on the news coverage or making a three minute video for Channel 4 about our tax policy without mentioning our tax policy!) but it's a shame we're stuck with it as I can feel the votes floating away every time we have to use it. Despite Mark Pack's twitter protestations (was the good Dr. involved in creating this duck-billed platypus of a slogan?), by far the weakest parts of Nick's otherwise excellent leader's speech at conference were where he tried to shoehorn in this ungainly and deeply unconvincing slogan.

Glad to finally get that off my chest! Now for some positive post-Easter break blogging...

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